At Red Cedar, our name is more than just a nod to geography—it’s a symbol of strength, resilience, and unwavering support. Inspired by the Red Cedar River that flows through East Lansing, Michigan and the campus of Michigan State University campus, our name reflects both our roots and our values. Just as a river carves a steady, reliable path, we help businesses navigate the complex challenges.

The red cedar tree itself embodies durability and protection—qualities essential in a trusted business advisor. Known for its deep roots and natural resilience, the red cedar thrives in even the harshest conditions, standing tall through storms and seasons of change.

Our colors, red and anthracite, were chosen with purpose. Red signifies strength and anthracite, a rich and enduring shade of gray, represents our solid foundation we leverage to enable clients’ success.

We don’t just offer accounting and HR services—we are a trusted partner, guiding businesses with integrity, foresight, and the resilience of the name we proudly bear.